the locker room IS

Our safe haven, home away from home where we show up as we are, usually smelly masked with perfume, steal/borrow teammates' things, for the weird beyond weird, setting you're-out-of-your-mind goals, and hardcore chilling.

Feel Safe and Understood

We, female athletes, can be most vulnerable because we feel 100% ourselves. It’s where we copy all of our teammates’ things.

Build Teammate-ship

We, Superhera, build relationships with players and maintain a feedback loop.

Inspire Innovation

We, female athletes + Superhera, generate product inspiration, capture product insights and feedback, and co-build our brand and gear.

EXPLAINED

Locker Room Effect

I've encountered the Locker Room Effect on every team I've ever been on, but it's not until I played soccer at Georgetown University, that I truly understood the impact of the Locker Room Effect.

It happened over Birkenstocks and Bath & Body Works perfume.

Now, it's our key marketing strategy for building Superhera.

stood the impact of the locker room effect.

It happened over Birkenstocks and Bath & Body Works perfume.

Now, it's our key marketing strategy for building Superhera.

Join us in the Locker Room

×